Lovevery is the brand that turned developmental play into a subscription. Founded in 2017, it designs Montessori-inspired toys built around the science of what a baby's brain is working on at each stage, and delivers them as age-staged Play Kits. The brand is premium-priced and the central question of any Lovevery review is whether stage-based, expert-designed toys are worth a meaningful premium over a bin of regular toys.
This review covers Lovevery's core products available in the US in 2026 — the Play Gym, the Play Kits, the wooden Block Set and standout individual toys — with an honest take on value.
Is Lovevery worth the money?
Lovevery's value depends on what you are buying. The toys themselves are genuinely excellent: beautiful, durable wood and organic-cotton construction, thoughtfully matched to developmental stages, and free of the noise and plastic clutter of typical baby toys. What you are really paying a premium for is the curation — not having to research what a 9-month-old should be playing with, because the right toys simply arrive. For parents who value that and want screen-free, design-led play, Lovevery is worth it. For parents happy to assemble their own mix of wooden toys, the individual standout pieces deliver most of the quality without the subscription premium.
Our Lovevery product reviews for 2026
Lovevery The Play Gym
Lovevery's flagship and best entry point. A wooden-framed activity gym with five zones of developmental activities and removable cards that swap as the baby grows, so it stays engaging from the newborn stage through about 12 months and converts into a play space afterward.
- Grows with baby for ~12 months
- Five developmental zones
- Beautiful wood-and-cotton build
- Premium price for a play gym
Lovevery Play Kit
The age-staged kit that defines Lovevery. Each kit is a curated set of Montessori-inspired toys matched to a specific developmental window, arriving on a schedule so the right toys appear exactly when the baby is ready for them.
- Expertly stage-matched
- Removes the guesswork
- Durable, screen-free design
- Subscription cost adds up over time
Lovevery The Block Set
A 70-piece solid-wood block set with a companion guide of stage-based activities, designed to be played with from around 18 months well into the school years. One of the longest-lasting toys Lovevery makes.
- Years of open-ended play
- Solid-wood quality
- Activity guide included
- High price for a block set
Lovevery The Music Set
A set of well-crafted wooden and metal instruments designed to introduce rhythm, cause-and-effect and early music skills. Real instruments rather than electronic noise toys, built to Lovevery's usual material standard.
- Real acoustic instruments
- No batteries or electronic noise
- Durable construction
- Niche compared to the core kits
Lovevery Rainbow Stacker
Lovevery's Montessori-inspired Rainbow Stacker, a solid-wood nesting and stacking toy that supports problem-solving, fine motor skills and imaginative play from around 20 months.
- Solid wood, Montessori design
- Nest, stack and build play
- Grows with the toddler
- Best from around 20 months
How the Lovevery Play Kits work
Lovevery Play Kits arrive on an age-based schedule — every two months for infants, then less frequently for toddlers. Each kit contains a curated set of toys plus a parent guide explaining what developmental skill each toy supports. The appeal is that you never have to research what a baby that age should be playing with; the brand's child-development team has done it. The trade-off is cost: subscribed over the first few years, the kits add up to a significant total. Many families subscribe for the first year, when developmental change is fastest, then taper off.
What Lovevery does well
- Developmental design. Toys are built around real child-development science and matched to specific stages — not just age-labeled.
- Material quality. Solid wood, organic cotton, water-based finishes, and a screen-free, low-noise philosophy throughout.
- Curation. The core value: the right toys arrive at the right time with no research required.
- Durability and resale. Lovevery toys last and hold strong resale value, which offsets some of the premium.
What could be better
- Cost. Subscribed across the first few years, the Play Kits become a substantial total spend.
- Sold mostly direct. Lovevery primarily sells through its own site; Amazon availability is limited and variable.
- You may not use every toy. Even in a well-curated kit, some toys click with a given baby far more than others.
Frequently asked questions
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