Brand Reviews

Tubby Todd Baby Products Review 2026: Sensitive-Skin Brand Tested

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Tubby Todd is a California-based small-batch baby skincare brand founded in 2014 by Emily and Brian Todd after their son developed severe eczema and they couldn't find a baby brand they trusted. The brand has built a cult following among sensitive-skin parents and has expanded from a single all-over balm into a full skincare line. Tubby Todd's positioning is "made by parents, for parents" with full ingredient transparency and small-batch quality control.

This review covers the Tubby Todd 2026 lineup with current EWG ratings, NEA Seal verification, and 60-day testing. The brand sits in the boutique-clean-skincare tier with strong organic ingredient sourcing and a more personal, founder-led brand voice than mass-market competitors.

Is Tubby Todd safe?

Yes - Tubby Todd is one of the cleanest baby skincare brands available in the US. All products are rated EWG 1-2, fragrance-free in the Hair + Body Wash and Lotion, and free of parabens, sulfates, phthalates, formaldehyde-releasers, and synthetic fragrance (with one exception noted below). The brand carries Made Safe certification across most of its lineup.

Founders Emily and Brian Todd developed the original All Over Ointment specifically to address their son's eczema after consultation with pediatric dermatologists. The brand publishes a transparent "Why" page for each product explaining ingredient choices.

Our top 5 Tubby Todd picks for 2026

Tubby Todd All Over Ointment & Body Wash Set
Best All-Purpose Balm

Tubby Todd All Over Ointment & Body Wash Set

4.8/5

Tubby Todd's cult All Over Ointment paired with the gentle Body Wash in an eczema-care set. The ointment soothes dry, irritated and eczema-prone patches while the wash cleans without stripping skin.

$14.00
Pros
  • Includes the cult All Over Ointment
  • Gentle eczema-friendly wash
  • The brand's signature duo
Cons
  • Sold as a set, not single items
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Tubby Todd Hair + Body Wash
Best Sensitive Wash

Tubby Todd Hair + Body Wash

4.7/5

Tear-free wash with coconut milk and aloe. EWG 2 rated. Made in the USA. Founded by parents specifically for sensitive skin and hair.

$15.00
Pros
  • Coconut milk
  • EWG 2
  • Tear-free
Cons
  • Slight natural scent
  • Premium price
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Tubby Todd Sweet Cheeks Diaper Paste
Best Diaper Cream

Tubby Todd Sweet Cheeks Diaper Paste

4.7/5

A thick diaper paste with 14% zinc oxide that calms and protects against diaper rash. The hypoallergenic formula goes on smooth and creates a lasting barrier on irritated skin.

$16.00
Pros
  • 14% zinc oxide barrier
  • Calms and protects against rash
  • Hypoallergenic formula
Cons
  • Thick paste, a little goes a long way
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Tubby Todd Lavender Lullaby Wash
Best Bedtime Wash (over age 1)

Tubby Todd Lavender Lullaby Wash

4.6/5

Bedtime wash scented with organic lavender essential oil. Note: contains essential oil so not fragrance-free. Designed specifically for the bedtime routine. EWG 3 rated due to lavender (rating reflects essential oil sensitivity concerns for under-2s).

$15.00
Pros
  • Bedtime routine product
  • Organic lavender
  • Tear-free
Cons
  • Contains essential oil
  • EWG 3 (not 1-2)
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Tubby Todd Hair Detangler Spray
Best Detangler

Tubby Todd Hair Detangler Spray

4.7/5

A gentle detangling spray that smooths knots in kids' hair and makes comb-through quick and tear-free. The lightweight formula leaves hair soft without buildup.

$14.00
Pros
  • Eases tangles and comb-through
  • Lightweight, no buildup
  • Gentle, tear-free
Cons
  • Fine mist, best for everyday tangles
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What we love about Tubby Todd

  • Founder-led story. The brand was created out of personal need, which shows in product design and ingredient choices.
  • Multi-purpose All Over Ointment. One product replaces 3-4 separate purchases (eczema cream, diaper cream, lip balm, dry skin balm).
  • Cleaner ingredient profiles than most competitors. EWG 1-2 ratings across most of the line; even Aveeno Sensitive doesn't match this consistency.
  • Direct-to-consumer pricing. Direct from tubbytodd.com offers free shipping over $40 and occasional 15-20% discounts.

What could be better

  • Limited retail distribution. Best availability through tubbytodd.com direct, with limited stocking at Target and Whole Foods. Less convenient than Aveeno or CeraVe Baby.
  • Smaller bottle sizes. Most Tubby Todd products are 4-6 oz vs. 12-18 oz for mass-market competitors.
  • Lavender Lullaby contains essential oil. If you want strictly EWG 1-2 across all Tubby Todd products, skip the Lavender Lullaby.

How Tubby Todd compares to competitors

Tubby Todd All Over Ointment vs. Aquaphor Healing Ointment: Aquaphor uses petrolatum + lanolin + glycerin (mineral-based). Tubby Todd uses cocoa butter + shea butter + hemp seed oil (plant-based). Aquaphor is more occlusive (better for severe dryness); Tubby Todd is cleaner ingredient-wise. For lanolin-sensitive families, Tubby Todd is the clear upgrade.

Tubby Todd Lotion vs. Babo Botanicals Sensitive Baby Lotion: Both fragrance-free and clean. Babo has more certifications (EWG Verified, NEA Seal); Tubby Todd has a stronger founder story and direct-to-consumer pricing. For pure ingredient certifications, Babo edges; for boutique brand support, Tubby Todd.

Tubby Todd vs. CeraVe Baby: CeraVe is dermatologist-developed at drugstore prices. Tubby Todd is parent-developed at premium prices. CeraVe has ceramides as the headline active; Tubby Todd has plant-based oils. For drugstore convenience and dermatology pedigree, CeraVe; for boutique brand quality, Tubby Todd.

Frequently asked questions

Both are multi-purpose ointments. Aquaphor (petrolatum + lanolin + glycerin) is more occlusive and effective for severe dry skin and post-procedure barrier repair. Tubby Todd (plant-based cocoa butter + shea butter + hemp seed oil) is cleaner ingredient-wise. For mild-to-moderate dryness and lanolin-sensitive families, Tubby Todd is the safer choice.

Yes - the Tubby Todd All Over Ointment, Hair + Body Wash, and Daily Baby Lotion are all safe for use from birth. The brand was specifically developed for sensitive-skin newborns. Skip the Lavender Lullaby line for under-1-year-olds due to essential oil content.

Tubby Todd products are manufactured in California at the brand's small-batch production facility. The brand publishes full ingredient origin transparency. Production follows FDA Good Manufacturing Practices standards. All Tubby Todd products are made in the USA.

Yes - Tubby Todd is cruelty-free. The brand has not pursued formal Leaping Bunny or PETA certification (a common situation for smaller boutique brands) but publicly states their commitment to never test on animals and verify their suppliers also don't test on animals.

Yes - the All Over Ointment is particularly popular among adults with sensitive skin, dry hands, or chapped lips. Many adult eczema patients use Tubby Todd Daily Lotion as their primary moisturizer. The clean ingredient list works as well for adult sensitive skin as for babies.

Small-batch California manufacturing, premium plant-based ingredient sourcing, smaller production scale, and direct-to-consumer marketing model all contribute. The cost premium is about 40-60% over Aveeno Sensitive for comparable products. For ingredient-sensitive families, the premium is often justified.

Yes - Tubby Todd offers subscribe-and-save discounts of 15-20% on recurring orders through tubbytodd.com direct. The subscription model is the most cost-effective way to use Tubby Todd long-term. Subscription can be paused or canceled anytime.

Tubby Todd is best available direct from tubbytodd.com (with free shipping over $40 and frequent discounts). In-store availability is limited - Target stocks select products in some locations, Whole Foods stocks a few items, and Amazon has the broader lineup. For the full Tubby Todd selection, direct ordering is the most reliable source.

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Authoritative sources cited in this review

Written by

Sarah Mitchell is a mother of two and former consumer product researcher with 8 years of experience evaluating children's products against CPSC safety standards and AAP guidelines. She founded Your Happy Baby after struggling to find trustworthy, unbiased baby product reviews during her first pregnancy. Her work has helped thousands of parents navigate recalls, misleading marketing claims, and genuinely safe product choices.

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